Networked Media rely on the technological process known as Convergence, thanks to which all kinds of media including text, image, 3D graphics, audio and video produced can be distributed, shared, managed and consumed through various networks, like the Internet, be it via Fiber, WiFi, WiMAX, GPRS, 3G and so on, in a convergent manner.
Networked Media also encapsulates the concept of a decentralized medium of mass communication, in which the audience can actively contribute to the production of the media.
As the Internet has revolutionised the access to multimedia content and enabled collaborative user-generated content (UGC), requirements in this field have huge impact for the Future Internet. At the same time advances in audiovisual technologies such as Digital Cinema and 3D processing increase the level of immersion and the quality of the experience (QoE), but also give rise to innovative applications, notably in gaming technologies and in virtual worlds.
In essence, Networked Media are decentralized media of mass communication, whose value chain features a network capacity, wich can allow co-operative and collaborative practices enabling users to contribute to the production of the new media.
(Source: Cordis)
Networked Media is addressed in the ICT work programme 2011/12 (p.21) under the following challenges/objectives:
> Challenge 1:Pervasive and Trusted Network and Service Infrastructures
Objective ICT-2011.1.5 Networked Media and Search Systems
The envisaged target outcomes are:
a) Digital Media Delivery Platforms
b) End-to-end Immersive and Interactive Media Technologies
c) Multimedia Search
d) Coordination and Support Actions
